Getting Found Online: A Checklist for Local Service Businesses

Most customers search before they call. These steps don't require a big budget, just a few hours of attention.

The Checklist

• Claim and fully complete your Google Business Profile
• Use the same business name, address and phone everywhere
• Add real photos of your team, vehicles and work
• List every service and the towns you serve
• Ask happy customers for reviews, and reply to every review
• Make sure your website loads fast on a phone
• Put your phone number and a clear call to action at the top of every page
• Create a page for each main service
• Post a short update or project photo every week or two
• Check that your hours are correct, including holidays